Historical Development of SEO (1990s – 2025)
SEO's Early Years (1990s)
Search engine optimization (SEO) began to find its place in the digital world with the advent of the internet. In the 1990s, websites had simple structures based on static HTML, consisting of only a few pages. During this period, early search engines such as Yahoo , AltaVista , Ask Jeeves and Lycos were used instead of popular search engines such as Google.
At that time, SEO was based solely on optimizing page titles and meta tags because the algorithms were quite simple and getting a site to rank at the top was possible with a few basic optimizations.
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