The purpose of the first computer to connect to the internet in 1991 was to be found, but to be visible in search engines can be handled a little differently. A lot has changed in the search engines since 1997, when the concept of SEO was first heard.
The term Search Engine Optimization was expressed in various ways before it was used by everyone.
- Search engine placement
- Search engine positioning
- Search engine ranking
- Search engine registration
- Submit to search engine
- Web site promotion
Search engines have changed the way we find information, do research, buy products and services, play, entertainment and connect with others. Search engines, such as websites, blogs, social networks, or apps, serve as bridges for almost any online presence, and are almost the guide for everyday life.
Understanding the roots of this technology, which has become an important part of our lives, can help us gain insight into how things will work in the future.
Old Search Engines
At the end of the 90s, competition among search engines was greater. Search engines such as AltaVista, Excite, Infoseek, Lycos, and Yahoo contained both human-supported directories and browser-based lists. .
Initially, the only way to do SEO for any website was through in-page activities. Relevant content, enough text, HTML tags, and internal and external links were the main elements of SEO at that time.
At that time, the most important factor affecting ranking was to use the keyword in the highest number of content. If you want to skip a page that uses 50 keywords, just use it 100 times on your website. Nowadays, such applications are called spam.
When you look from Turkey, SEO is a concept he did not come to our ears in the 2000s. Standing out ahead in Google or in the search engines like Yahoo and AltaVista, which was better known at the time, was not at all a demanding issue in my environment. The internet environment was a bit complicated.
This confusion was caused by various applications, such as self-extracting spam redirects that we couldn't keep up with when we were browsing some websites. There were people whose computer crashed because they entered a website. Even though he didn't click on anything.
There was a vague belief in the market as if it were necessary to know a few advanced software languages to get to the top of Google.
At that time, according to some, it was necessary to become a hacker to do SEO, and in part it was true.
Over the years, Google's name has become more and more heard. In fact, to me, Google's success lies in its ability to eliminate websites that annoy users.
When Google became the most visited search engine (2005), information on the Internet had become safer and easier to find than ever before. Yet SEO was still open to some manipulative methods. So much so that I had a habit of not clicking on the first three places because of the irrelevance of the returning results.
In those years there were two important applications for SEO. It was possible to get rankings even on Google with pages created with lots of keywords and backlinks with anchor text links given to that keyword.
With the development of Google Translate, artificial intelligence and machine learning, the basis of Google's semantic algorithm, everything began to change. In parallel with more relevant results, the trend to trade online has gained momentum and has grown exponentially.
After 2012, algorithms such as Hummingbird and Penguin began to dominate search results. Since the days when the manipulative methods began to disappear, the concept of SEO became more popular and more popular.
I believe that a website can be ranked better in search results without having to deal with spammers thanks to Google's development, and that I begin to take SEO closer. It was a great feeling after so many years to show up on the first page in a few days with no good backlinks, and by the end of 2017 I started introducing myself as an SEO Specialist .
Google and other search engines have begun to use more end-user data, such as search history and interests, to personalize search results. search results varied by caller.
Currently, search engines work with multiple user-side parameters, such as search intention and browsing history, with the data it collects from our personal devices, and are versatile and more accurate than ever.
Your Money, Your Life
Basically, Google's working principle is based on matching search queries with reliable information.
The first job of Google algorithms is to seek trust. Determines whom and how much to trust. Everything else is built on it. This knowledge-trust pyramid is now highly developed. For example, the authority published by a university or government agency is high, but given the enormous diversity of information on the Internet, different trust elements and different algorithms come into play.
Beyond their stated meanings, there is a democratic understanding in the operation of these algorithms. Google has built the trust element to some extent according to the user's intent and interaction. This is the understanding that if users love a site then that site is good. That is, Google does not insist on what information is more accurate.
Google in the future
With the development of both Google, content management systems, and users, at least technically optimizing websites may not be a problem.
The way keywords are processed varies depending on the development of Google's ability to analyze content.
If Google eliminates the need for technical SEO by developing crawling technologies and develops semantic algorithms that can better understand the content, applications such as keyword placement are reached.
Web sites are a kind of communication tool that enables us to exchange data through a virtual platform. At present, SEO is a practice to improve the quality of communication between the search engineer and the publisher of information, and to prove all this to the search engine.
If the quality of the content, the quality of the communication between the user and the website can be highly measured by the search engine and the problems that make browsing difficult with web technologies can be solved, there are two things left: the quality of information and the presentation, that is advertising! Can SEO improve the quality of information?
It is clear that SEO will continue to exist in the near future. SEO communities are getting stronger every day. Nevertheless, SEO now requires going beyond the trial and error approach or following others and is becoming increasingly scientific. You still have professional SEO experts who will improve your website's search engine performance.