Expertise and Services

My expertise spans from traditional photography to advanced digital strategies including effective web design, SEO, and social media management, with 8 years of experience making me a versatile candidate ready to contribute to and grow with your team.

Core Competencies

• Web Design & Development
• WordPress Web Design, Theme & Plugin Setup Integration
• SEO Services from the Ground
• Shopify Setup
• Ghost CMS Setup
• E-commerce Integration

WordPress Website Design Services

• Initial Consultation
  • Discuss project goals and objectives
  • Identify target audience
  • Define website features and functionalities
• Domain and Hosting Setup
  • Domain name registration
  • Hosting provider selection and setup
  • SSL certificate installation for site security
• WordPress Installation and Setup
  • Install the latest version of WordPress
  • Configure basic settings (timezone, language, permalinks)
• Theme Selection and Customization
  • Choose a suitable WordPress theme
  • Customize theme to match brand identity (colors, fonts, logos)
  • Responsive design for mobile and tablet optimization
• Plugin Installation and Configuration
  • Install essential plugins for SEO, security, backups, and performance
  • Configure plugin settings according to website needs
• Custom Design and Development
  • Create custom page layouts using a page builder (e.g., Elementor, WPBakery)
  • Develop custom functionalities if needed (e.g., custom post types, widgets)
• Content Creation and Upload
  • Develop a content strategy (blog posts, static pages, multimedia)
  • Write and upload content (text, images, videos)
  • Optimize content for SEO (keywords, meta descriptions, alt tags)
• E-commerce Integration
  • Install and configure WooCommerce
  • Set up product pages, shopping cart, and checkout process
  • Configure payment gateways and shipping options
• SEO Optimization
  • Perform keyword research
  • Optimize on-page SEO elements (title tags, meta descriptions, headings)
  • Implement technical SEO best practices (XML sitemaps, robots.txt)
• Performance Optimization
  • Optimize website speed (caching, image compression, minification)
  • Conduct performance testing and improvements
• Security Measures
  • Install security plugins
  • Configure firewall and security settings
  • Regularly update WordPress core, themes, and plugins
• Backup Solutions
  • Set up automated backups
  • Ensure backups are stored securely and can be easily restored
• User Experience (UX) and User Interface (UI) Design
  • Design intuitive navigation and user flow
  • Ensure accessibility compliance (WCAG standards)
  • Conduct usability testing and make improvements
• Analytics and Tracking
  • Install and configure Google Analytics
  • Set up goal tracking and conversion metrics
  • Regularly review analytics data for insights and improvements
• Training and Support
  • Provide training on how to use and update the website
  • Offer ongoing support and maintenance services
  • Create documentation for website management
• Launch and Post-Launch Monitoring
  • Conduct final testing (cross-browser, cross-device)
  • Plan and execute the website launch
  • Monitor website performance and fix any issues post-launch

SEO Services from the Ground Up

• Initial SEO Consultation
  • Discuss business goals and objectives
  • Identify target audience and market
  • Analyze current website (if applicable) and SEO status
• Website Audit
  • Perform a comprehensive SEO audit
  • Identify technical SEO issues (crawl errors, broken links, duplicate content)
  • Evaluate on-page SEO factors (meta tags, headings, content quality)
• Keyword Research
  • Conduct extensive keyword research
  • Identify high-potential keywords relevant to the business
  • Analyze keyword competition and search volume
  • Analyze top competitors' SEO strategies
• On-Page SEO Optimization
  • Optimize title tags and meta descriptions
  • Ensure proper use of headings (H1, H2, H3)
  • Optimize images with alt tags and file names
  • Improve internal linking structure
  • Ensure keyword-rich and user-friendly URLs
  • Optimize website speed and performance
  • Ensure mobile-friendliness and responsive design
  • Implement structured data markup (schema)
  • Create and optimize XML sitemaps
  • Ensure proper use of robots.txt file
• Content Strategy and Optimization
  • Develop a content strategy aligned with business goals
  • Create high-quality, relevant, and engaging content
  • Optimize existing content for SEO
  • Implement a regular content update schedule
• Link Building and Off-Page SEO
  • Acquire high-quality backlinks from authoritative sites
  • Engage in guest blogging and outreach
  • Monitor and manage backlink profile
• Local SEO (if applicable)
  • Optimize Google My Business listing
  • Ensure consistent NAP (Name, Address, Phone number) across directories
  • Optimize for local keywords
• E-commerce SEO (if applicable)
  • Optimize product pages and descriptions
  • Implement schema markup for products
  • Improve site architecture and navigation
  • Set up and optimize product feeds for shopping platforms
• SEO for Multimedia
  • Optimize videos and images for search
  • Use alt tags and descriptions for multimedia content
• Monitoring and Reporting
  • Set up SEO analytics and tracking (Google Analytics, Google Search Console)
  • Regularly review and report on SEO performance
  • Make data-driven adjustments to improve SEO results

https://www.upwork.com/freelancers/ysarac