What is Social Commerce? The Power of New Generation Shopping

The rapid transformation of the digital world has also changed the structure of e-commerce. With the rise of social media platforms and the active participation of users, shopping habits have been reshaped. At this point, the concept of “social commerce” comes to the forefront. 

What is social commerce, and why is it considered the shopping model of the future?

Definition of Social Commerce

Social commerce refers to the buying and selling of products or services directly through social media platforms. It goes beyond just promoting products or services; it allows users to shop directly within the social media platforms themselves. In this process, users can engage in interactions such as sharing content, liking posts, and commenting on products, making them an integral part of the purchasing process. Social media platforms thus evolve into tools not only for communication and entertainment but also for shopping.

Differences Between E-commerce and Social Commerce

While e-commerce traditionally refers to online shopping through websites or apps, social commerce integrates the shopping process directly into social media platforms. In e-commerce, users typically browse products on a website or app, whereas in social commerce, they can explore, comment on, and purchase products without leaving their social media environment.

Interaction: Social commerce allows users to directly interact with brands and other users. Likes, comments, and shares create a closer relationship between brands and their customers.

Convenience: Social media users can shop without leaving the app, improving the user experience and speeding up the purchasing process.

Trust: Reviews, recommendations, and experiences shared by other users play a crucial role in influencing potential customers’ decisions. The power of social proof is one of the key advantages of social commerce.

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